Overview
DMM partnered with IFC Films on the theatrical release of Sleeping With Other People starring Jason Sudeikis and Alison Brie to create a social campaign with edgy content that could help sell the fact that this isn’t your mother’s romcom.
Sleeping With Other People
Creating an edgy social campaign for a film that definitely isn’t your mother’s rom-com
Objectives
Our social marketing team created an innovative social media strategy that focused on highly engaging social videos and targeting fans of the talent.
Through social initiatives like “sex tips” where we offered awkwardly comical advice for an unhealthy sex life to live coverage on Periscope from the red carpet premiere, DMM was able to capitalize on humor but also real-time engagement.