Overview
DMM partnered with Peacock to create a series of engaging content pieces from four influencers to promote Peacock's Creator Program. The videos were shared via TikTok.
Peacock Creator Program Influencer Campaign
Peacock joined forces with DMM to execute a viral influencer campaign by partnering with influencers to promote Peacock's Creator Program.
Peacock Creator Program Influencer Campaign
DMM utilized four top-tier influencers to create viral content pieces that would resonate with their respective audiences.
Results
In total, 4 influencers posted 7 deliverables overall, resulting in 1.7M organic impressions, 118K engagements, and an engagement rate of 6.9%.
Loren Gray (@lorengray)
“And the dundie goes to….me! @PeacockTV #PeacockPartner”
Zachariah Porter (@zzzachariah)
“IS THAT A CHICKEN?! King Kylie forever!🐣🐷👑 @PeacockTV has all the good sounds! #PeacockPartner”
Tyshon Lawrence (@tyshonlawrence)
“I’m that dramatic friend. @PeacockTV #PeacockPartner”