Influencers shared authentic content surrounding promotional events to build excitement for Hollywood Houselift featuring Jeff Lewis
Amazon Freevee partnered with Digital Media Management to engage content creators to attend the brand’s in-person Pride Brunch and Summer Solstice Press Junket events, as well as create content that shows Jeff, the series, and the events in a fun, engaging light and get fans excited for the premiere of Hollywood Houselift alongside Amazon Freevee’s new slate of reality shows.
DMM enlisted 13 micro to top-tier influencers (46K – 914K followers) to participate in the Hollywood Houselift with Jeff Lewis brunch and the Summer Solstice Press Junket, respectively, and promote the series premiere and Amazon Freevee’s new slate of reality series through various content on Instagram and TikTok.
The 13 paid influencers, with a combined social reach of 4.2M followers, posted 117 pieces of paid content resulting in 1.1M impressions, 161K+ engagements, and an impressive 15% engagement rate. An additional 20 pieces of added-value content generated 211K+ impressions and 14.6K engagements, bringing the combined campaign totals to 137 pieces of content, 1.3M+ impressions, and 175K+ engagements, and a 13.5% blended engagement rate.
Brock & Chris Lin (@yummertime)
Look what we made, our first ever attempts at ikebana plant arranging 🙃😬 thank you, @amazonfreevee, for helping us celebrate the Summer Solstice this week. We’re so excited for new episodes of #HollywoodHouselift + more unscripted reality shows.
#summer #ad #yummertime
Hollywood Houselift has me considering moving but for now I will be watching from home on @amazonfreevee #Hollywood Houselift #ad
@jekajane and I got SPOILED at the @amazonfreevee Summer Solstice party with @jljefflewis! INCREDIBLE food, fun activities and we even made our first fern baby 😉 What should we name it?! Lol #ad
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