We granted a handful of niche music influencers exclusive access to visit the Beat Shazam set, meet with talent, and capture branded content. The experience offered influencers and fans/followers a unique behind-the-scenes look at the show and its production. Influencers were put on the VIP list, given a private tour of the lot/set, and had reserved seating for their scheduled live tapings.
Instead of posting their content in realtime, influencers banked what they captured onsite to be pushed out when the episodes aired. Content consisted of static Instagram posts and Instagram Stories. A combination was used to creatively grab their audiences attention and to keep it over time. Influencers were required to post 3-5 IG Stories and at least 1 static IG on their feed.
Given that the show was shooting in Los Angeles, we focused on local/urban recruitement. All the influencers who were invited to attend had a music & entertainment affinity/background to ensure that the content would resonate well with their audiences and also be entertaining.
We successfully wrapped the activation securing niche influencers on a short timeline. The content was socialized in a way to help drive tune-in and engage fans through an immersive BTS experience. The client was thrilled with the execution and results, while the influencers received a memorable and exciting opportunity. Beat Shazam was also renewed for a second season.