Overview
Starz partnered with Digital Media Management on an influencer campaign to build awareness of and excitement for the Season 2 premiere of American Gods.
Starz American Gods Holy Day Binge
Strategy
DMM selected five relevant influencers to participate in a day-long marathon/Twitter party of Season 1. During the “Holy Day Binge” each influencer was required to post 10x live tweets, encouraging their followers to download the app and follow along with them. The tweets included commentary on the episodes and the announcement of the Season 2 premiere date. Influencers were strategically identified based on their sci-fi loving audiences that were likely to relate to the show’s subject matter.
Results
Their collective tweets yielded nearly 1M impressions and 17K engagements. In addition to the required tweets, one influencer created a bonus video that went viral on Twitter.
Steve Zaragoza
Black Girl Nerds
Devin Hayes
Melonie Mac
Erika Ishii
1M
Impressions
17k
Engagements