Overview
NBC worked with DMM to generate awareness of and excitement for the winter premieres of the network’s game shows “Ellen’s Game of Games,” “America’s Got Talent Champions” and “Titan Games.”
NBC’s Let The Games Begin
Strategy
DMM recruited 12 family-friendly influencers to attend and capture content at a fun, live event at Two Bit Circus in Los Angeles – “Let The Games Begin” – planned by NBC and also attended by some of the shows’ talent. Influencers posted photos and live videos from the interactive, game-themed event on their Instagram channels, and a portion of the content was also banked and used to promote the shows on the actual premiere dates.
Results
The LTGB event went smoothly and all parties worked closely onsite to execute. We had outstanding influencers who participated and over delivered, with added value being more than 500K impressions through additional content. The total reach of the campaign was nearly 6M followers, accumulating over 4M in impressions. There was close to 300k engagements (likes & comments) with a 7.45% engagement rate, higher than the industry standard being around the 3% range.
Just a pair of carnival twins living their best lives. Casual. 👯 What’s not casual? MY OVERJOYED SELF thanks to the fact @NBCGameofGames airs tonight at 8PM PST on @NBC. Do yourself a fave & join the party! #GameofGames #ad
You already know the future is female! 👯♀️ #tbt to last months kickoff event with @NBC to celebrate the @NBCTitanGames! My girl Cari Champion will be hosting, so make sure to tune in.
It premieres tonight and I CANNOT wait for you guys to watch it. That show is developed by @therock, and is going to inspire you to become the best version of yourselves.
@NBCTitanGames will be premiering tonight at at 8pm pacific time. 💪🏽#Ad
Tomorrow you better be watching #GameofGames?! @nbcgameofgames let me run wild in an arcade so that I could remind you that this season is going to be 🔥 so consider yourself reminded! #partner #nbc #yourewelcome
Only one day left until the season premiere of @NBCGameofGames! 🕹 We got to preview some of the games at the @NBC Let The Games Begin event and our favorite game was Hot Hands! 🔥😜#Ad #GameofGames”
Guys I’ve always been super inspired by @therock and even more so now with his new tv show @nbctitangames. So ready to take on 2019 and earn my place among the Titans. Tune-in TONIGHT at 8pm PST to be inspired too! #ad #TitanGames
Looking fit is very different than BEING fit. So I am PUMPED for @NBC’s new show @NBCTitanGames #ad which will feature the strongest people 💪 competing against each other in crazy insane strength obstacles! Less butt selfies 🍑 and more of THIS – THANK YOU. I’m especially pumped to see the female competitors smash the course and inspire women to look at their bodies for more than just it’s shape, but rather, what it can DO. The first episode premieres Jan 3 at 8PM! Are you gonna tune in? #TitanGames
4M
Impressions
300k
Engagements
7.45%
Engagement Rate