Our first big beat of the campaign was announcing the series’ arrival to Netflix. We took users through an exciting journey on YouTube, mimicking the series’ cutting-edge technology with interactive end cards, and putting the show’s announcement in users’ hands. Throughout the campaign we continued to recreate the interactive experience of the show on social using engaging Instagram stories, Twitter threads, and episode guides.
We created custom video content with Bear throughout the launch period to entice fans and play on social conversation points. Because of our platform-specific, native approach, we were able to position You vs. Wild as a standout property for both Bear and Netflix. Additionally, we were able to capitalize on crossover opportunities to create content with Bear and the cast of Netflix’s No Good Nick.