DMM was tasked with establishing HUGE in France’s social presence on Instagram and Twitter and producing social content that would reflect the sarcastic, self-aware tone of the show. To set a cohesive look-and-feel, we developed a modern aesthetic across our creative inspired by the typography and stylings of Jean Luc Godard. We also adopted an internet-native voice on our channels, reflecting the majority of US viewers who were not yet familiar with Gad.
To introduce French and US audiences to a new Gad, we developed content series that explored the contrast between his fame and anonymity. By displaying his signature charm in a new light, we were able to entertain existing fans with content that felt fresh yet familiar. At the same time, we introduced new audiences to his comedy with the show’s self-deprecating moments. We also created a series of highlight clips to showcase the comedy of the show and elevate notable guest stars like Chris D’elia and Jerry Seinfeld.