Digital Media Management was thrilled to partner with E! Entertainment as the social media and creative agency for the launch of its female-led late night show, Busy Tonight. We set out to create a social media marketing campaign that gave the audience an open-door policy into the world of host Busy Philipps and Busy Tonight. Our video production team created exclusive, innovative content for YouTube and social. Our socials became an extension of Busy Philipps’ unique approach to late night, which was inviting, intimate and like a week-long slumber party.