Objectives
DMM was tasked to continue the success of Season 1 by fostering deeper connections with our fans through engaging videos and a targeted community management strategy.
To kick off S2 of We’re Here, our goal was to get back to WERQ and provide our adoring fan base with a much-needed boost of serotonin! By highlighting and activating our three queens through custom clips, gifs, and IG Lives, we were able to spread the love and show just what this amazing community is all about.
To return to our fans’ feeds, DMM began sharing lo-fi concepts that highlighted key Season 1 moments. This included a swipe to see a dragsformation and various Instagram Stories that utilized native stickers to engage fans. Additionally, our “Play it Again Stans” Instagram Story concept made rewatching interactive, as we recommended episodes to fans depending on the emoji they replied with. These lo-fi concepts served to remind fans of the iconic Season 1 while fanning the flames of excitement for Season 2!
Post-launch, we implemented a strategic clipping plan to continue the conversation week to week. This included iconic performances, sickening lewks, and touching moments that elevated We’re Here’s message of love, education, and inclusion. Moreover, by actively engaging with our fans, relevant artists, and the LGBTQIA+ community, we fostered our community and bolstered our reach. We served our fans the lewks, the performances, and heartfelt moments that brought our community together, which resulted in overwhelming positive sentiment week after week.
