Overview
USA Network partnered with Digital Media Management (DMM) to support the launch of The Rev through influencer content on Instagram and TikTok.
USA’s The Rev Influencer Campaign
Boosting praise for The Rev by highlighting relatable moments from the show.
Strategy
DMM worked with four family and faith-focused influencers who are fans of comedy and reality TV programming to highlight relatable moments in the show through Instagram and TikTok content following the series premiere.
Each influencer created and posted one piece of custom content that drove awareness of and viewership to The Rev, specifically the first three episodes available to watch for free on usanetwork.com and new episodes on USA Network.
Results
The four influencers with 3.3M+ combined followers posted 4 pieces of content resulting in 147K+ impressions, 25K+ engagements, 179K+ video views and a 7.8% engagement rate.
Chanel McFarlane (@chaneldijon)
Taking in every single moment to spend and enjoy time with my sweet Kauner! Just like #TheRev’s wife! I will always try to keep the birds in the nest😂 Check out the first three episodes of @TheRevUSA for free on USANetwork.com! #ad
Who else binge watches shows then gets sad when you have to wait for more episodes?🙋🏿♀️ #AD Binge watched the first 3 episodes of @TheRevUSA and I’m hooked. I can’t wait to see more! 🙈 Guysss, this show is hilarious! 🤣 All of the fashion👏🏾 and funny family moments are my favorite! I feel like I’m part of the family lol. @Therevusa is about Reverend Richard Hartley, a pastor and choir master of his church (The choir rehearsal scenes are so funny) 😆. It’s a reality sitcom so you get to see his time with his family and all of their fun, outspoken personalities!
You can catch up on @TheRevUSA for free on USANetwork.com! Let me know how you guys like it! #TheRev
Latisha Tankard (@latishatankard)
Oh Marcus, thank you for giving me all of your babies!! Oh how I love these boys!! I often joke with Marcus about how I want them to stay at home with us forever and ever. He, on the other hand, is counting down the days until we have an empty nest again. I’m like babe “they just got here!”
It’s funny because we were watching @TheRevUSA the other day – it’s a new reality show that follows Reverend Richard Hartley and his fun, outspoken family – and Rev. made it pretty clear he was ready to get his grown children out of the house. His wife is in no rush to get them out. In fact, she makes things very comfortable for them by doing their laundry, preparing lunch for them, and even helping to pay the son’s phone bill. It’s actually quite funny. After watching I came to the conclusion that it must be a “dad thing.” Ha! And I was happy to know that I’m not the only mama who feels this way.
I love reality shows, especially shows that are centered around black families, fun and faith. One thing is for sure, they are great conversation starters. You can check out #TheRev now on usanetwork.com and catch new episodes Thursdays on USA Network. There is never a dull moment!
But look at these sweet faces. You can stay with mommy and daddy as long as you like. (Wink) Are you team “counting down the days until you have an empty nest” or team “the kids can stay as long as they want”? #sponsored
147K+
Impressions
25K+
Engagements
179K+
Video Views