Peacock’s Family Influencer Campaign

Introducing audiences to the plethora of kid and family programming available on Peacock.


Peacock partnered with Digital Media Management to promote the platform’s variety of new and original kid and family programming in December, including Trolls: Trollstopia, Madagascar: A Little Wild, The Goonies and Space Jam. Influencers created custom content around a selection of priority shows and films to increase awareness of the content and drive sign-ups to the platform.



DMM partnered with 5 mid- to top-tier creators to post Instagram content highlighting and engaging with a program of their choice on Peacock. The followers of this strategically targeted group was very receptive to the content, generating the highest overall engagement rate among all activations within the larger Peacock platform launch campaign.

Jessica Woo (aka the Bento Box mom) created a custom Trolls: Trollstopia-themed bento box which was featured on her TikTok channel and amplified on Instagram and Facebook. Additional influencer content included photos and videos of influencers and their kids watching select Peacock programming and even dressing up as some of the characters.


5 influencers posted a total of 31 pieces of content on Instagram, Facebook and TikTok resulting in 1.2M impressions, 1.9M views and 332K engagements, yielding an impressive 18% engagement rate.

Jessica Woo (@sulheejessica)

Rainbow themed lunch for TrollsTopia. Stream it on @peacocktv now! #PeacockTV #ad

Jessica Nickson (@jessicanickson)

Watches Space Jam once…

Since we’ve been back from our trip where we didn’t see the girls for 5 whole days, we’ve been giving them lots of Mommy and Daddy time. Our nights have consisted of curling up on the couch for lots of snuggles and a classic movie. @PeacockTV has had so many great movies that we grew up watching! Last night was clearly Space Jam so today we went out and snagged a basketball so we could show off all our super cool moves to the kids 😂

Which movies on @peacocktv are on your watch list? #ad #peacocktv

Benji Travis (@benjimantv)

One of our favorite cartoons of 2020 is definitely Trolls. @PeacockTV just released Trolls: Trollstopia so check it out at the link in my bio. Make sure to follow @peacocktv on Instagram and check out all their family friendly content that me and the girls love to watch! #ad




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