Our main goal on this social media marketing campaign was to draw in fans and moviegoers (particularly women, as this was one of the year’s first releases aimed at female audiences) through The Lost City’s amazing cast, promise of adventure, and carefully-crafted copy aligned with the humor of the film.
To present The Lost City as a must-see film on the big screen, we created social media assets that emphasized the action and the comedy, as well as the star power of our three leads, all of whom approached this film with a willingness to push the envelope. Sandra Bullock, Channing Tatum, and Daniel Radcliffe (with an honorable mention to Brad Pitt in an extended cameo role!) teaming up for an adventure-comedy is an event and we incorporated that excitement into everything we did. During the red carpet premiere, we crafted a carefully curated Instagram Story and recapped the night in a highly engaging TikTok video to get fans excited for release week.