Wands up! DMM partnered with Warner Bros. on the social media campaign for the long-awaited return to magic – Fantastic Beasts: The Secrets of Dumbledore. We brewed up a dazzling social campaign that invited fans back to the wizarding world and reminded them of the magic that we all know and love. As we welcomed our witches and wizards back, our focus was on the nostalgia of the franchise, the strong fandom and the magic within. We made sure to spotlight these pillars in every aspect of the campaign – through creatives, copy and community management and ultimately, overall ideation and strategy. In doing so, we sparked a new fire in fans’ hearts and brought them back to their beloved home.