DMM was thrilled to partner with FOX on their newest hit STAR, from Empire co-creator Lee Daniels. STAR entered the mid-season with much anticipation stemming from the fanbases of its biggest STARs, including Queen Latifah, Lenny Kravitz, Tyrese and Naomi Campbell. DMM helped facilitate FOX's overall marketing strategy of "Music. Sacrifice. Destiny." with a series of engaging social initiatives that captivated fans and launched the show's newcomers into stardom.