Red Oaks – Season 2

Playing up the show's nostalgic vibe with our social creatives and community management


Amazon Prime Video brought back the '80s with Season 2 of its popular series Red Oaks, and DMM came along for the ride! DMM was tasked with creating and executing the social strategy for the campaign, as well as making innovative, eye-catching creatives that would breathe life into the show's dormant social channels.



Our team helped bring Amazon’s social marketing initiatives to fruition and created several additional content pieces to help promote the series. Because the core audience identified with the show’s evocative themes, we played up this nostalgia in our social creatives and community management. Fans loved the playful humor of the show, and we made sure to engage with them in this hilarious tone through reaction GIF responses and 80s slang.