To present Henry Golding as an epic action hero, we created assets that showed off his skills, acting chops, and devotion to the character. This cast was filled with stars who were familiar with high-octane action roles, so to highlight the ensemble cast, we created assets that featured their incredible stunts.
We extended our approach beyond the traditional platforms and posting techniques, leaning heavily into TikToks and Reels videos. By tapping into the humor of Gen Z, we created videos that were inspired by some of the hottest trends on the platform, while leveraging fan-favorite moments. As Snake Eyes is also a character from the game Fortnite, we crafted social copy to target and excite the gaming community.