Our primary objective was to launch the social channels with a buzz-worthy campaign, establishing SmartLess Media as the next true home of top-tier comedy offerings. Our content strategy prioritized a steady-stream of video content, as we produced and published best-in-class audiograms for each new episode using a brand look and feel developed by our creative team. We tapped into existing talent fanbases by sending featured guests and hosts social media toolkits for each episode drop. These toolkits focused on having talent amplify SmartLess Media’s social posts, encouraging guests and hosts to collaborate and share our posts in order to bring their audiences to our pages directly.
We sought to connect meaningfully with these audiences through two-way conversation and grow a new following of fans through community outreach, while rallying existing SmartLess podcast fans and appealing to our new hosts’ wide-ranging fanbases. Our team conducted daily community management, diving head first into the comment sections of hosts and guests, engaging with relevant brand pages, and more.