Digital Media Management was thrilled to partner with Warner Bros as the social media agency for the theatrical release of SHAZAM! Our goal for the social media campaign was to prime fans and general audiences alike for the super hero’s silly and not-so-standard heroic manner, while still establishing him as a powerful member of the new DC Extended Universe. We accomplished this objective through social creatives highlighting SHAZAM!'s powers and strength, while simultaneously showcasing his humor and kind-heartedness. We worked closely with Warner Bros. to think outside the box of a typical social media campaign, and we achieved new levels of innovation by teaming up with outside talent (Dwayne Johnson and Gal Gadot), tapping into trending topics (e.g. Game of Thrones and Mortal Kombat 11), and pushing the boundaries with our first-person perspective and interactive copy.