Overview
Peet’s Coffee partnered with DMM on a dynamic influencer campaign to drive awareness and in-store visits for their new summer beverages.
Peet’s Coffee Summer Beverage Influencer Campaign
Peet’s Coffee partnered with DMM on a dynamic influencer campaign to drive awareness of their new summer beverages.
Strategy
Peet’s Coffee partnered with DMM to drive awareness of their new brown sugar jelly beverages and introduce Zillennials to the Peet’s brand. DMM’s influencer team identified and collaborated with 10 carefully selected, coffee and match-loving TikTok creators to produce custom content for Peet’s brand channel while leveraging their own followers to expand overall reach. DMM’s paid media team amplified the creators’ posts to 4 targeted audiences through Spark Ads across 3 phases to further amplify the already impressive organic results.
Results
In total, 10 influencers, with a combined social following of 17M followers, posted 62 pieces of combined organic and paid content resulting in 19.4M+ impressions , 161K engagements, and a 0.83% engagement rate across TikTok and Instagram Stories.
Adam Rose (@therealadamrose)
I think my wife likes them even more than I do🫣 you gotta try these drinks at our local @peetscoffee and let me know what you think! #PeetsPartner #PeetsJelly #peetscoffee
Jillian Rose Reed (@Jillianrosereed)
Come with me on a day date to @peetscoffee with my husband for their yummy, new Jelly drinks! #peetspartner #peetscoffee #peetsjelly
Chris Han (@ChrisHan)
These new drinks at my favorite local @peetscoffee are not only delicious but perfect for coordinating my outfit with! #peetspartner #peetscoffee #peetsjelly
62
Pieces of Content
19.4M
Impressions
161K
Engagements