Peacock They/Them Influencer Campaign

Peacock joined forces with DMM to execute an influencer campaign by partnering with LGBTQ+ influencers to promote the premiere of They/Them.


DMM partnered with Peacock to create a series of engaging videos from five LGBTQ+ influencers to build audience anticipation for the premiere of They/Them. The videos were shared via Instagram Reels and TikTok.


Peacock They/Them Influencer Campaign

DMM utilized 5 top-tier LGBTQ+ influencers to post videos promoting the upcoming They/Them premiere. Each influencer created a unique video summarizing the movie in their own words and hinted at the film’s main plotlines in order to draw suspense and excitement from their audience.


In total, 5 influencers posted 14 deliverables overall, resulting in 1.09M organic impressions, 96K engagements, and an engagement rate of 8.8%.

Markell Washington (@markellwashington1)

This movie is too good, you guys! A horror movie that’s coming in with REPRESENTATION #theyslashthem streaming now only on @PeacockTV #lgbtq #peackcockpartner

Ve’ondre Mitchell (@veondre)

It’s empowering to finally see strong representation in horror movies! Stream #TheySlashThem only on @PeacockTV #peacockpartner #lgbtq

Alex Wong (@alexdwong)

A really empowering film centered around LGBTQ+…but it’s a horror film AND definitely worth the watch. #TheySlashThem is streaming now only on @PeacockTV! #LGBTQ #PeacockPartner