Overview
Peacock partnered with Digital Media Management to promote the second season of Rutherford Falls by targeting indigenous peoples, fans of Mike Shur and his other shows, as well as general entertainment and comedy lovers.
Rutherford Falls S2 Influencer Campaign
Indigenous and entertainment creators produced content to promote the second season of Rutherford Falls on Peacock
Strategy
DMM enlisted 3 top-tier influencers (727K – 2.3M followers) who were either Indigenous or entertainment/comedy creators to promote the second season of Rutherford Falls through content on TikTok.
Results
The 3 influencers with 1.6M combined social followers, posted 3 pieces of video content resulting in 400K impressions, 70K engagements, and an overall 17% engagement rate
Rez kid’s dream come true in TV land. Stream season 2 of #RutherfordFalls now on @PeacockTV #PeacockPartner
This show has me Rutherford Falling out of my chair it’s so funny #RutherfordFalls @PeacockTV #PeacockPartner
Spencer Althouse (@spenceralthouse)
#PeacockPartner Rutherford Falls is truly so good tbh. Season 2 is now on @PeacockTV! #RutherfordFalls #mikeshur #edhelms #parksandrec #thegoodplace #brooklyn99
400K
Impressions
70K
Engagements
17%
Engagement Rate