Overview
Peacock partnered with Digital Media Management on an influencer campaign to drive awareness and tune-in to the selection of Hallmark holiday movies available to stream on the platform.
Peacock Hallmark Holiday Influencer Campaign
Peacock joined forces with DMM to construct and execute an exciting influencer campaign driving awareness to Hallmark movies available to stream on the platform during the 2022 holiday season.
Strategy
To promote Hallmark Holiday movies on Peacock, DMM partnered with seven mid-tier to celebrity influencers to create Hallmark-inspired content to drive awareness toward the collection of Hallmark movies available to stream on the platform. We were able to have influencers create holiday-inspired content that resonated with their audiences through feelgood Instagram Reels closely associated with Hallmark’s brand.
Results
The 7 influencers, with a combined social reach of 11M+ followers, posted 8 pieces of content resulting in 1.4M impressions and 74K engagements on Instagram.
Rachel Chen (@vintagedolls)
Ready to snuggle up with Hallmark movies this holiday season on @PeacockTV! #PeacockPartner #HallmarkHoliday
Jonathan Bennett (@jonathanbennett)
All my aunts this holiday season when they find out they can watch Hallmark on @PeacockTV #HallmarkHoliday #PeacockPartner
Heidi D’Amelio (@heididamelio)
Getting in the mood to stream my favorite Hallmark movies this holiday season on @peacocktv!🎄 #PeacockPartner #HallmarkHoliday
1.4M
Impressions
74K
Engagements