Fox TV Farmer Wants A Wife Influencer Campaign

Influencers engaged fans to tune into the rustic romance sizzling in the heartland of America on Fox TV's Farmer Wants A Wife


FOX partnered with DMM to drive awareness to the U.S. premiere of the reality dating show with a distinctly rural flavor, Farmer Wants A Wife.



To drive viewership to the series premiere, DMM designed an influencer campaign partnering with a mix of mid-tier to macro content creators. The campaign focused on generating original content that revolved around the themes of rural living and agricultural lifestyle, central to Farmer Wants A Wife.

Creators were given the creative direction to infuse their own countryside values into TikTok and Instagram posts. Their content ranged from sharing their aspirations to wed Prince Farming, engaging in light-hearted interviews with locals at farmers markets, to offering comedic twists on the niche TikTok trend labeled “I hope a cute farmer doesn’t …”.


In total DMM contracted 16 creators, with a combined social reach of 34.5M followers, who posted 35 pieces of contracted and added value content, resulting in 2.4M organic impressions, 198K organic engagements, and an 8.3% organic engagement rate (89% greater than the industry average of 4.4%).

For further reach and exposure, DMM executed a $20,000 paid media campaign to boost the 16 TikTok posts amongst the target audience for a 1-week period beginning on premiere day. Receiving an efficient $2.33 CPM, the paid boosting campaign drove an additional 8M+ paid impressions and 111K+ paid engagements.

Overall, the campaign metrics resulted in a combined 35 pieces of content, 10.5M+ impressions, 309K+ engagements, and a very efficient $19 CPM.

Shan Rizwan (@shanrizwan)

#FarmerWantsAWife is on Fox TV tonight @ Wednesdays @ 9/8c, next Hulu @realityclubfox sponsored by @foxtv

Alx James (@alxjames)

Tune in to the premiere of #FarmerWantsAWife on @foxtv Wednesday, March 8th at 9/8c, next day on Hulu! #FarmerWantsAWife @realityclubfox

Christy Carlson Romano (@christycarlsonromano)

Can you tell how much I LOVE being a farmer’s wife? Time to feed the chickens! 🐓Tune into the premiere of #FarmerWantsAWife on Fox TV tomorrow March 8th at 9/8c, next day on Hulu. @realityclubfox Sponsored by @foxtv




Organic Engagement Rate