Peacock joined forces with DMM to construct and execute a multifaceted influencer campaign to promote its latest original series, Poker Face
Peacock partnered with Digital Media Management on an Influencer campaign to promote the premiere of Poker Face through two separate activations. To promote the Poker Face Bullsh*t Hotline, we contracted 4 comedic Influencers to create Instagram Reels and TikTok content to drive awareness towards the series becoming available on Peacock, and partnered with Reece Feldman to gather footage with all major talent at the Los Angeles premiere.
To drive awareness of the premiere of Poker Face streaming on Peacock, five influencers known for their high view rates, engaged audiences, and comedy styles were tapped to promote the series through a series of Instagram and TikTok posts.
Reece Feldman, aka @guywithamoviecamera, was the Los Angeles premiere’s red carpet host, and gathered raw, playful footage with all significant talent, creating engaging TikTok videos to share with his TV-centric audience.
The campaign yielded 10 pieces of content, 1.3M impressions, and 66K engagements between 5 creators.
Reece Feldman (guywithamoviecamera)
“If her voice wasn’t enough of a reason to watch, #NatashaLyonne herself explains why #PokerFace rocks🕵🔍 @peacock”
Nicholas Flannery (nicholas_flannery)
“Charlie Cale gave me everything I needed on the BS hotline, there’s advice for any problem! Call or text now and stream #PokerFacePeacock only on @Peacock #PeacockPartner”
Billy & Chet (billyandchet)
“Stream Poker Face on @peacock for good TV and check out the BS Hotline or there will be penal consequences #CallCharlieCale #PeacockPartner”
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