Paris In Love

DMM partnered with Peacock to help celebrate the most sliving event of the season, Paris In Love.


DMM partnered with Peacock to help celebrate the most sliving event of the season, Paris In Love, a weekly release reality series that detailed the step-by-step process of Paris Hilton’s engagement, bachelorette party, wedding, and everything in-between. In addition to season-long social support, DMM was tasked with ideating and producing an in-person tentpole event at the culmination of the season. To do so, DMM invited social audiences to virtually participate in this once-in-a-lifetime wedding through a Paris In Love TikTok live designed specifically to be the perfect representation of Paris’s favorite saying: “that’s hot.“



In an effort to rally audiences around the Paris In Love finale episode featuring the much-anticipated wedding event, DMM hosted a Sliving Ever After Paris In Love TikTok Live. This live social watch party simul-streamed on both Peacock and Paris Hilton’s accounts provided an exclusive, all-access look at the #sliving festivities as fans tuned in to watch the wedding of the decade. 


Built out and hosted at the DMM Studio, we produced a three-part live event, offering fans the opportunity to participate in the Paris In Love wedding festivities.  As a part of the extravaganza, influencers were invited to walk the pink carpet and answer questions from host/influencer Brad Goreski​​. Throughout the event, fans got exclusive access to live commentary from Paris and Carter as they watched the Paris in Love finale for the first time and re-experienced the fairytale dream wedding together. The TikTok Live overall provided fans a true Paris In Love moment through pink carpet arrivals, a pre-show with Paris and Nicky, and an after-show Q&A.


DMM’s use of talent-forward videos, behind-the-scene moments, and production of a truly fairytale dream TikTok Live pushed the Paris in Love campaign to achieve an impressive 19.9M impressions, 407K engagements, and 10.5 million video views. Even further, the Sliving TikTok live watch party resulted in a 17% increase in Peacock platform live viewers throughout the event.

The wedding festivities aren’t over! So excited for tonight’s premiere of 💖🥰 #ParisInLove on E! Wednesday’s at 10pm/9pm central 👰🏼‍♀️✨🔥@Eentertainment