Overview
DMM partnered with Peacock to help celebrate the most sliving event of the season, Paris In Love, a weekly release reality series that detailed the step-by-step process of Paris Hilton’s engagement, bachelorette party, wedding, and everything in-between. In addition to season-long social support, DMM was tasked with ideating and producing an in-person tentpole event at the culmination of the season. To do so, DMM invited social audiences to virtually participate in this once-in-a-lifetime wedding through a Paris In Love TikTok live designed specifically to be the perfect representation of Paris’s favorite saying: “that’s hot.“
