Establishing a social voice and tone for Tig Notaro's semi-biographical dark comedy
Comedian and critically acclaimed actress Tig Notaro has had a rough life, and her semi-biographical dark comedy One Mississippi found a home on Amazon Prime Video. DMM was pleased to partner with Amazon in sharing the tale of Season 1 of her tragic comedy across the socialsphere.
Our team was involved right from the start of the social messaging campaign, establishing a voice for official social channels and strategizing and executing the studio’s creative vision through heartwarming creative content.
Fans loved our dry but humorous community management, which accurately reflected the voice of the show. The series launched on the streaming platform to positive fan and critic reviews.
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