Little Women

Alongside Sony Pictures, DMM crafted elevated creatives for the FYC social media campaign for Greta Gerwig's Little Women

Overview

With critics hailing Greta Gerwig at the writing & directing helm of this star-studded adaptation, Digital Media Management was thrilled to be part of the story for Sony Pictures' FYC social media campaign for Little Women. Sony Pictures tasked our team to design creatives that leveraged the film's positive press reviews along with video pieces that showed off Little Women's awards nominations.

Objectives

Our goal was to emphasize the film’s prestige and critical acclaim with creative pieces that immersed the viewer in the story, highlighting beloved characters in a brand new take on a familiar world.We designed elevated creatives that could be used not only for the film’s organic campaign, but that could be used for Sony’s paid media flights as well.