LEGO DC Superheros

Creating home entertainment campaigns that generated interest and brand awareness among parents

Overview

Digital Media Management was tasked by Warner Brothers Home Entertainment to create a series of content-driven social messaging concepts for their LEGO/DC Comics Super Heroes titles, including: LEGO DC Comics Super Heroes: Justice League vs. Bizarro League LEGO DC Comics Super Heroes: Justice League: Attack of the Legion of Doom LEGO DC Comics Super Heroes: Justice League: Cosmic Clash LEGO DC Comics Super Heroes: Justice League – Gotham City Breakout

warnerbros

Objectives

The objective was to design eye-catching content that would generate interest and brand awareness with parents, and encourage them to buy the film for their children, most of whom are too young for social media profiles.

Results

The films have all produced solid sales numbers with audiences of all ages, and that was reflected on socials with high engagement levels. Outside of performance, the client was satisfied with our work, leading to a several more LEGO, DC Comics, and other animated projects.

More Work

Now You See Me 2
Norm of the North
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