We wanted to capture Scott Disick’s distinctly unfiltered voice to draw in his pre-existing audience, kicking off the Flip It Like Disick socials with a committed fan base from the start. Scott’s royal subjects flourished as we teased the show with designed clip previews, custom graphics, assets that embodied “the Lord Disick touch,” using graphics with calls-to-action that strategically got fans talking.
We brought Scott Disick to the forefront of the premiere weekend with activations that gave fans an up close and personal experience. Fans could interact with “the lord” via our innovative stunts in order to build excitement for the premiere.
The first activation was the “Out of The Office” stunt in which we posted on socials for fans to email Scott’s team. In doing so, fans received an automated response complete with sneak peeks at the show.
The second stunt was a call-to-action activation in which we shared a graphic asking fans their “current mood”, and responded with hilarious Scott quotes. This resulted in over 119K impressions, 3.9K total engagements, and 580 comments.