Tapping into the magical world of trending sounds and memes, Digital Media Management partnered with Disney+ to create innovative and timely videos for their TikTok account. Our goal for this ongoing partnership is to give the account its own unique voice and break through the “brand barrier” on TikTok. Our team was tasked with identifying and designing creatives that leverage the Disney+ library with trending sounds/formats, while simultaneously celebrating anniversaries and streaming releases. We found success leaning into passionate fan bases of Disney’s franchises from “Marvel Tok,” “Star Wars Tok,” “Pixar Tok,” and many more. To increase overall engagement, we wanted to capitalize on fans’ excitement of seeing some of their favorite characters like Grogu and Moon Knight and their thirst for content from newer titles like Turning Red and Eternals.