Up, pup, and away! DMM partnered with Warner Bros. on the social media campaign for the super summer team up – DC League of Super-Pets. While many were already familiar with the Super Heroes of the Justice League, it was time to pave the way for their four-legged counterparts. To help usher in this new team of heroes, we focused on crafting content, ideas, and a social voice that struck the balance between humor and heart. From there, we flew into action with a dynamic campaign that leveraged our stacked cast and had fans channeling big hero energy all summer long.