DC FanDome

Event

Are you ready to explore the Multiverse? Digital Media Management (DMM) joined forces with DC to bring the sights, sounds, and excitement of a convention to the homes of fans across the globe with DC FanDome, a first-of-its-kind immersive digital experience unlike anything seen before. DC FanDome offered fans 24-hour access to never before seen content, trailer drops for upcoming films and television series, and the opportunity to showcase their passion for DC on a global scale. 

Objective

To bring the digital convention to life, we generated excitement with custom countdowns that spanned across multiple DC social accounts–from Batman to DC Kids to DC Super Hero Girls–utilizing images from across media properties to showcase the expansive scope of the DC Multiverse. Additional fan excitement was generated by our creatives that promoted DC FanDome Snapchat and Instagram AR filters, providing fun interactive experiences for fans from around the world.

Community Management

We handled all of DC’s real-time conversation on socials, interacting with fans, talent, and WarnerMedia partners while sharing all of the fun and newsworthy moments spinning out of DC FanDome. Social engagement, especially on Twitter, was off the charts, as we made sure people from around the world felt like they were a special part of the DC FanDome experience.

(Examples of DMM/DC Fan Engagement)

Results

DC FanDome was a massive hit on social media, with fans thrilled about participating in a convention experience from the comfort of their own homes. With DMM helping drive conversation throughout the event, The Wrap reported that #DCFanDome trended in 53 markets on Twitter alone. In the two 24-hour periods, the DC accounts saw 1.38M mentions, 1.36M posts, 14.3M engagements, 56K new followers, and 80.7B impressions. We were honored to partner with DC to provide an unparalleled experience for fans who were able to connect with their favorite DC characters.