Overview
Partnering with Lionsgate on the much-anticipated release of Chaos Walking, DMM took fans of this beloved young adult book series to the fictional New World, a place where only men reside and their thoughts (called the “Noise”) are always on display. We developed a fan-focused social media campaign to build our “Chaotic Army,” created an in-world Twitter account to elevate our community management opportunities, and approached the voice and tone to be more “stan-like” to resonate with our primary audiences.
![lionsgate](https://digitalmediamanagement.com/wp-content/themes/dmm/resources/images/brands/lionsgate.png)