As Black Adam brought the power, we brought the energy. We amplified global tour stops in Mexico City, New York City, Miami, Toronto, Atlanta, London, and Madrid through a mix of stylized Instagram Stories and lively community management, electrifying audiences everywhere. We took the world by storm, hyping fans up for the long-awaited arrival of DC favorites, Black Adam and the Justice Society of America, with content that channeled the epic nature of the film.
Traveling city to city, our talent never failed to bring it. Anchored by Dwayne Johnson, the cast of the film leaned into their electric chemistry to create content and actively supported the film on their social channels. Their passion around this project gave us a secondary content stream for our pages, sharing and reposting their posts throughout the campaign.