Come on Barbie, let’s go party! DMM brought the pink with Warner Bros. on the social media campaign for the dolled up debut of Barbie. With the keys to the DreamHouse in our hands, we kicked off the Barbie Land party with a vibrant social voice and content that captured the dazzling spirit of the iconic doll and revisited the nostalgia of childhood dreams. We invited people to play and reminded them that Barbie is for everyone. As the world began to think pink, we encouraged them to channel their inner Barbies and Kens and cruise to the big screen.