Our Spidey Senses are tingling… Miles Morales is back in Spider-Man: Across the Spider-Verse. For the theatrical release of Across the Spider-Verse, DMM partnered with Sony Pictures for an engaging and out-of-the-box SMS marketing campaign via Community that allowed mega-fans to become official members of the Spider Society. We developed a strategy to acquire subscribers and provide an experience unavailable on any other platform. Subscribers of the Spider Society phone number received the latest news about the film, participated in interactive missions and received encouraging messages from their very own Spider Mentor. Overall, we strategized and executed 47 text campaigns and dedicated 35+ hours of replying to fans over the course of the campaign.