Overview
AMC partnered with DMM on an influencer campaign to drive awareness and tune in to the premiere of Anne Rice’s Mayfair Witches.
Anne Rice’s Mayfair Witches Influencer Campaign
Collaborating with talent from the show and well-known influencers to generate excitement for the premiere of Anne Rice’s Mayfair Witches.
Strategy
DMM partnered with AMC on an influencer campaign to drive awareness to its new series, Anne Rice’s Mayfair Witches. Popular creators @seandoesmagic and @kendallthemedium came into DMM’s studio to work with the talent teaching them magic tricks and reading their tarot cards, respectively. This unique and engaging video content was posted on the brand, talent, and influencers’ social channels. Both influencers were contracted to post 1 TikTok video and to accept Instagram Collaboration requests from @immortal_amc. Kendall was also contracted to post a 5-frame IG story with behind-the-scenes content from filming.
Sean (@SeanDoesMagic)
We brought the magic to the #MayfairWitches. New episodes premiere Sundays on @AMC+ ✨😁🪄
Kendall (@kendallthemedium)
Check out Anne Rice’s Mayfair Witches premiering January 8th on AMC and AMC+ #MayfairWitches @AMC+ #ad
1.3M
Combined Impressions
64K
Combined Engagements
4.9%
Combined Engagement Rate