Overview
Digital Media Management (DMM) partnered with Peacock on an influencer campaign to promote The Best Man: The Final Chapters
Peacock The Best Man: The Final Chapters Influencer Campaign
Creators produced engaging content to drive awareness to the The Best Man: The Final Chapters
Strategy
DMM partnered with seven mid-to-top-tier influencers to create catch up, reactionary, and lip sync content to drive awareness and tune-in to the TBM: The Final Chapters series.
Results
The 7 influencers, with a combined social reach of 20.6M+ followers, posted 14 pieces of content resulting in 1.9M+ impressions, 80K engagements and a 4.1% engagement rate.
Demarcus Shawn (@artbydemarcusshawn)
Hopefully they’ll work it out, stream #thebestmanfinalchapters on @peacocktv to find out #PeacockParnter
#TheBestManFinalChapters is better than that date you’re probably on. Leave that date and download @PeacockTV for some real relationship fun #PeacockPartner
Malcolm and Dayna, thank you for this script tune into #thebestmanfinalchapters on @peacocktv #PeacockPartner
1.9M+
Impressions
80K
Engagements
4.1%
Engagement Rate