DMM was tasked with growing the Westworld social media accounts and activating the fandom as the series entered its fourth season, the first that would simultaneously be available for streaming on HBO Max.
DMM’s social media campaign aimed to enter the Westworld fandom with a community management strategy that engaged with fans across accounts on a daily basis, highlighting their passion for the series while being particularly sensitive to spoilers. DMM implemented a social voice in-line with Westworld’s elevated tone, with post copy inspired by its acclaimed writing and community management that responded to fan excitement with lines from the series and GIFs of beloved characters. Furthermore, DMM sought to highlight the captivating sci-fi aesthetic of the TV show in creatives that put fan favorite characters and moments in the spotlight. This focus on the immersive world of the series kept fans excited episode after episode, generating conversation and speculation on what would happen next.
To further promote interest in Westworld Season 4, DMM’s talent services team produced social content toolkits on a weekly basis for each new episode’s release that were distributed to key series talent.