The Hobbit: The Desolation of Smaug


Within Digital Media Management's social media movie marketing team, which creates campaigns for a wide variety of movie releases including independent film releases, we also have a team of designers and social media content creators that specialize in social media campaigns for movie studio tentpoles and massive franchise films. Our unparalleled knowledge of the film industry, paired with a finger on the pulse of all things geekdom, merge together to create the perfect storm of marketing design and social media development for a film as bold as The Hobbit: The Desolation of Smaug.



Digital Media Management’s crackerjack theatrical team approached the social media marketing campaign on The Hobbit: The Desolation of Smaug with a reverence for the scale of the project. Our social media content and creatives – ranging from countdowns to “Elvish Word of the Day” – captured the essence of the film and the greater franchise, and our team of designers and .gif creators developed .gifs for the page’s official tumblr ( which were some of the highest-earning posts on the site.