TBS partnered with DMM to create a social media marketing campaign that aimed to grab audiences and build awareness to make Season 2 of The Go-Big Show bigger, bolder, and better than ever. We implemented engaging tactics by leveraging the pedigrees of the series’ host and judges and utilizing the competition’s boldest contestants yet to help promote the show to their own avid followings and across Go-Big’s social channels.
To maximize campaign exposure, we cultivated relationships with the TV show’s cast while embedded on-set during production, capturing exclusive content to give fans behind-the-scenes access. We continued to foster these connections throughout the season, activating talent across social media to drive viewership and entice social conversation.
We further eventized the social campaign’s pulse points by granting fans multiple opportunities to share their perspectives via interactive creative content, calls to action, and elevating the season’s Big Fan Favorite Award, a social-exclusive, fan-voted competition giving the season’s acts a chance to win $10,000.
By campaign end, DMM successfully built excitement for The Go-Big Show’s latest see-it-to-believe-it acts and developed numerous avenues for talent and fan involvement.