THE GO-BIG SHOW SEASON 2

OBJECTIVES

TBS partnered with DMM to create a social media marketing campaign that aimed to grab audiences and build awareness to make Season 2 of The Go-Big Show bigger, bolder, and better than ever. We implemented engaging tactics by leveraging the pedigrees of the series’ host and judges and utilizing the competition’s boldest contestants yet to help promote the show to their own avid followings and across Go-Big’s social channels.

To maximize campaign exposure, we cultivated relationships with the TV show’s cast while embedded on-set during production, capturing exclusive content to give fans behind-the-scenes access. We continued to foster these connections throughout the season, activating talent across social media to drive viewership and entice social conversation. 

We further eventized the social campaign’s pulse points by granting fans multiple opportunities to share their perspectives via interactive creative content, calls to action, and elevating the season’s Big Fan Favorite Award, a social-exclusive, fan-voted competition giving the season’s acts a chance to win $10,000. 

By campaign end, DMM successfully built excitement for The Go-Big Show’s latest see-it-to-believe-it acts and developed numerous avenues for talent and fan involvement. 

RESULTS

During The Go-Big Show’s Season 2 social marketing campaign, we increased our total social following by over 43% and earned nearly 12M impressions and 4M video views. Our contestant-led strategy, on-set access, talent relationships, and engaging creative concepts landed with audiences and helped Go-Big Show’s second season make a splash.