Our objective was to create unique, highly engaging content tailored towards the female demographic with an emphasis on fashion and beauty and led by the timelessness of Blake Lively as the character of Adaline.
We executed a series of backdated milestones using the timeline feature on Facebook to add depth to the page by including significant events from Adaline’s life spanning almost 100 years. We also created specific campaigns for Pinterest and Wattpad.
In conjunction with the YouTube influencers who debuted hair and makeup styles for each decade, we created Pinterest fashion and beauty tutorials. These were included in our “Fashion Through The Ages” Initiative which featured a century of fashion in decade-specific boards.