Position Squishmallows as the #1 toy company in the world and increase awareness beyond their existing fanbase.


DMM partnered with the Jazwares-owned toy brand, Squishmallows, to help expand their global reach and drive growth across social media platforms, with an emphasis on Instagram. Our work consists of strategy, platform management, paid media, as well as live event coverage utilizing on-site embeds from DMM’s talent team for custom content capture.



DMM has executed a strategy that has been heavily focused on fan engagement and growth. Through brand-forward social media campaigns and events, engagement-driven creatives, and an effective paid media strategy, we’ve helped Squishmallows tap into new audiences and increase awareness beyond their dedicated fandom. 

In addition to day-to-day platform management, DMM has supported a number of larger brand activations in real-time, including VidCon 2023, ‘Mallow Mash, and Squish Tour. For on-site capture, our talent team led the charge and was a key player in optimizing brand storytelling in real time throughout these events. 


Since the start of our partnership in August 2023, Squishmallows has received over 3.2M engagements, 56.9M impressions and has increased their audience by 154K (+10.8%) across Instagram, TikTok, X, Facebook, and Threads.