Overview
When the LADYGANG made their television debut after amassing a large fanbase through their podcast, DMM was tasked with implementing a social media strategy that would both attract the LADYGANG podcast fans and recruit a new television audience. Our team of TV social media strategists partnered with E! Entertainment to bring the LADYGANG’s magnetic podcast to life on social platforms with dynamic creatives, partnering with talent for promotional initiatives, and personable community management. Our social channels became an extension of the LADYGANG podcast community: inclusive, relatable, and laugh-out-loud funny.