Captivating the audiences of popular Latinx influencers with relatable content to promote Spanish-language programming on Peacock.
Peacock partnered with Digital Media Management to promote the platform’s large offering of Spanish-language programming made possible by their partnership with Telemundo. Influencers created custom content around a selection of priority Spanish-language shows and films to encourage sign-ups to the platform and drive awareness of the newly available content.
DMM partnered with 5 Latinx influencers to produce entertaining and light-hearted content aimed at Spanish-speaking audiences. This highly targeted group was very receptive to the content, generating the highest overall engagement rate among all activations within the larger Peacock platform launch campaign.
Content included a combination of photos of Spanish-language shows the creators were excited to watch, as well as telenovela-inspired video sketches. The captions integrated a list of sample shows and films followers could tune into on Peacock.
In total, 5 influencers posted 6 pieces of content on Instagram and TikTok resulting in 360K impressions, 107K views and 49.8K engagements – a very impressive 14% organic engagement rate!
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When grandma misses her telenovelas on @peacocktv #ad #peacocktv
Danny Padilla (@dannyjpadilla)
When you use @peacocktv’s Spanish language programming to help you learn the language, but don’t quite nail it yet… #ad #PeacockTV has so much great programming to offer from Betty en NY to Songland and more! Check it out via the link in my bio 🕺🏻
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