Introducing audiences to the world of organization for the first season of Netflix’s Get Organized with The Home Edit.
It’s a system! Netflix partnered with Digital Media Management (DMM) to introduce The Home Edit team as a part of the Netflix family, inspire people to get organized and create a robust social toolkit with custom creatives for all of the famous clientele appearing on the series.
DMM was tasked to build a creative social campaign introducing fans to the magic of The Home Edit. With an already existing fanbase of both The Home Edit’s Instagram and celebrity guests, we created individual custom content specific to each of their audiences and social tone. The campaign kicked off with 14 custom trailer edits, creating a unique personalized trailer for each celebrity guest, including Reese Witherspoon, Khloe Kardashian, Eva Longoria, and others. Post-launch, we strategized additional reactionary content including relatable clips, Giphy stickers, fan-favorite moments, and 12 tailored supercuts for talent and their affiliated accounts to use to support the series. Further monitoring fan conversations and sentiment, we created pieces that featured the more relatable families and civilians on the show and shared content that showcased Clea and Joanna’s beloved chemistry.
By listening to fan sentiment and evaluating the current audiences of The Home Edit and the many celebrity guests, DMM was able to create standout content that resulted in engagement and audience growth across. Understanding what type of content talent typically posted, additionally helped us shape creative that matched their social personalities, which in turn made the celebrity guests more likely to share, engage, and post about their experiences on the show. By the end of the campaign, The Home Edit’s following grew by 2.5 million with a total of 4.1 million followers.
(323) 378-6505
6555 Barton Ave, Ste. 190,
Los Angeles, CA 90038
Press@DigitalMediaManagement.com
Careers@DigitalMediaManagement.com