DMM was tasked to build a creative social campaign introducing fans to the magic of The Home Edit. With an already existing fanbase of both The Home Edit’s Instagram and celebrity guests, we created individual custom content specific to each of their audiences and social tone. The campaign kicked off with 14 custom trailer edits, creating a unique personalized trailer for each celebrity guest, including Reese Witherspoon, Khloe Kardashian, Eva Longoria, and others. Post-launch, we strategized additional reactionary content including relatable clips, Giphy stickers, fan-favorite moments, and 12 tailored supercuts for talent and their affiliated accounts to use to support the series. Further monitoring fan conversations and sentiment, we created pieces that featured the more relatable families and civilians on the show and shared content that showcased Clea and Joanna’s beloved chemistry.