Digital Media Management worked with NBC on the One Chicago franchise to create a YouTube fan event featuring interviews, games, and behind-the-scenes content to rally the ChiHards going into the night’s episodes.


One Chicago Day is a fan-forward, content-driven, all-day, all-Chicago extravaganza. We wanted to energize the fanbase around the show's return, make strategic media partnerships, flood the internet with content, and utilize social junket videos to bolster the show’s accounts with a steady stream of clips through August.



Since the One Chicago franchise is already a pillar of success in the NBC lineup, the client’s objectives were to rally the fans to tune into that night’s episodes coming out of hiatus, and to bolster the social accounts with unique content through August.

NBC partnered with Digital Media Management – utilizing many of our services for a Social Junket with the cast. Our Talent Partnerships team pitched major press outlets to feature exclusive content and drive tune-in and landed big press takeover posts with Access Hollywood, Ranker, and TV Guide.

Satisfying the fanbase’s every need, we blasted social feeds with fan-forward, engaging posts to supplement all the digital videos in the YouTube event. Talent Services delivered social toolkits to the cast to amplify content and drive tune-in. To garner support from the rest of NBC’s Dick Wolf universe, we authored additional posts from the NBC brand accounts and coordinated an Instagram Live with Chicago Med’s Marlyne Barrett and Law & Order’s Danielle Mone Truitt.

With the season nearing completion, we will be able to utilize all the great content shot at the social junket, as well as content from the live stream to keep the One Chicago accounts active with engaging content through August, just in time to start ramping up for next season’s premiere. 

From in-the-moment memes to tapping into the Wolf Entertainment universe with talent from Chicago Med and Law & Order going live on Instagram, One Chicago Day was a fan event to remember! 


Per Social Content Ratings, Chicago Med, Chicago Fire, and Chicago P.D. swept the top three most-social primetime broadcast shows of the night, earning over 500k total interactions. All the incredible social content supporting One Chicago Day amassed over 600k engagements across all platforms!