Satisfying the fanbase’s every need, we blasted social feeds with fan-forward, engaging posts to supplement all the digital videos in the YouTube event. Talent Services delivered social toolkits to the cast to amplify content and drive tune-in. To garner support from the rest of NBC’s Dick Wolf universe, we authored additional posts from the NBC brand accounts and coordinated an Instagram Live with Chicago Med’s Marlyne Barrett and Law & Order’s Danielle Mone Truitt.
With the season nearing completion, we will be able to utilize all the great content shot at the social junket, as well as content from the live stream to keep the One Chicago accounts active with engaging content through August, just in time to start ramping up for next season’s premiere.
From in-the-moment memes to tapping into the Wolf Entertainment universe with talent from Chicago Med and Law & Order going live on Instagram, One Chicago Day was a fan event to remember!