Overview
For the fourth season of Love Island USA, DMM was excited to partner with Peacock to up the stakes and launch Love Island USA on its new streaming home. The iconic show is a juicy, steamy, and real-time dating competition featuring a group of sexy singles, called Islanders, living in isolation under constant surveillance. DMM was tasked with ideating and producing a robust social campaign that steamed up the timeline for old and new fans and inspired fun chats amongst viewers.